Yahoo! 

Yahoo! Hotspot Splash Ad - Ad Creative Pilot

The Splash ad is a huge ad canvas native to Yahoo Magazine pages offering eye catching space and inventory for image and video creatives.

Due to Yahoo!'s yearly ad innovation program I developed a new ad creative format that had the focus to solve the following advertiser problems.

- How to achieve more creative flexibility within the splash ad?
- How to increase additional user interactions and engagement within a limited creative video duration time of 30 seconds?

As a project lead I've been closely working and managing project cycles with sales, engineering, product and design teams.

This pilot ad has been launched in 2016 with selected test clients from United Kingdom and Germany.

Ad Demo (Desktop Only)