SAS Institute

SAS 360 Match – Techtopia Commerce Media Demo

Designed for digital retail leaders, this interactive demo showcases how SAS 360 Match empowers retailers to build and monetize their own Retail Media Networks (RMNs) using first-party data and a modern adtech stack. The experience highlights real-time decisioning, personalized ad delivery, and seamless ad placements across the full customer journey.

Built around the TechTopia storefront, the demo illustrates how contextual, behavioral, and product-level signals are used to serve relevant and dynamic advertising formats—boosting user engagement and unlocking new revenue streams.

Key Functionalities

• Retail-Specific Ad Formats: Includes Contextual Native Ads, Sponsored Product & Brand Ads, Search Result Ads, and Internal Promotions—integrated across homepage, menus, and category pages.
• Real-Time Targeting & Tracking: Tracks behavior across product views, add-to-basket, wishlist, and purchase confirmation to build user profiles and refine ad delivery.
• Dynamic Sponsored Carousels: Displays personalized product recommendations and ads based on recognized user attributes and browsing history.
• Integrated Menu Ads: Native creatives embedded in category flyouts to drive engagement at high-intent moments.
• Keyword-Level Search Ads: Supports sponsored listings and direct-to-basket interactions from paid search results.
• Campaign Performance Attribution: Custom events track purchases driven by specific ads and campaigns—feeding into detailed operational reports.
• Identity-Linked Personalization: Leverages SAS CI360 integration to serve next-best sponsored content to logged-in users via a dedicated homepage carousel.