SAS Institute

SAS 360 Match – Signtech – Interactive Video Monetization Demo for Media & Broadcasting

Developed and led the creation of Signtech, an advanced demonstration platform tailored for the media and streaming vertical. The project showcases the powerful adtech capabilities of SAS 360 Match, including real-time video ad decisioning, personalized user-level targeting and dynamic ad slot handling. Signtech simulates VoD and live streaming environments with full support for pre-roll, mid-roll, and post-roll ad insertions via VMAP/VAST templates.

It features interactive ad pod and sequence builders, allowing users to trigger flexible ad request combinations based on user preferences, playback position, or available inventory duration.

Key Functionalities

• Audience segmentation based on real-time user registration and declared interests Personalization using SAS Match’s State Vector API
• Tracking via video quartile-based media logs for insights into impressions, viewability, and engagement
• Multiple monetization modes (AVOD, SVOD, Freemium) with dynamic user journeys
• Built to enable sales and pre-sales teams to demonstrate how SAS 360 Match can support sophisticated digital video ad strategies without relying on third-party cookies or legacy platforms.