SAS Institute

SAS 360 Match – RIO Novo Finance Media

Designed and developed a dynamic finance demo environment tailored to the needs of modern financial institutions and neobanks. Built with SAS 360 Match, the RIO Novo demo showcases how personalized messaging, financial product ads and partner offers can be delivered through a fully integrated first-party adtech stack. The demo illustrates advanced targeting logic, including user behavior, financial goals, lifestyle preferences, and transaction history. Using key-value pair strategies and tiered ad prioritization, RIO Novo simulates real-time ad decisioning across native ad slots and dynamic creatives.

Key Functionalities

• User-level personalization with tiered ad delivery (e.g., credit card upgrades, investment prompts, loan offers).
• Partner monetization via retail and lifestyle offers across dining, fashion, travel, fitness and tech.
• Multi-Tier Ad Serving strategy with prioritization based on Action Rates and Standard CPM.
• Creative diversity across formats: carousels, native text/image, opt-in-exclusive and opt-out fallback ads.
• Advanced key-value targeting using user segments like user_status, transaction_history, financial_goal, and lifestyle.
• Sales enablement UI with simulated booking workflow, inventory matching and campaign approval logic This project demonstrates how banks and fintechs can monetize logged-in environments through contextual offers and finance product messaging—while keeping full control over data, identity, and campaign logic.