SAS Institute

SAS 360 Match & AWS MediaTailor – Personalized Video Ad Insertion Demo

Conceptualized and built a hands-on demo showcasing the integration of SAS 360 Match with AWS MediaTailor for personalized server-side ad insertion (SSAI) in streaming environments. This initiative highlights how publishers and broadcasters can leverage SAS's first-party ad decisioning engine in tandem with AWS's SSAI capabilities to deliver user-specific ad experiences across live and on-demand video.

This project demonstrates how SAS 360 Match’s ad decisioning API can programmatically build and inject personalized ad breaks into AWS MediaTailor streams using VAST-compliant requests. It bridges frontend media experiences with backend ad delivery logic — enabling scalable, personalized monetization without third-party cookies or client-side tracking dependencies.

Key Functionalities

• Ad Instance Creation Workflow: Define custom ad breaks (pre/mid/post-roll), targeting criteria and partner inventory.
• Audience Segment Builder: Build granular user targeting (gender, age, income, lifestyle, contextual interests).
• Geo-targeting: Apply simple location-based filters.
• Dynamic Media Stream Playback: Visualize ad break cue points within a player UI to simulate SSAI behavior.